What does it mean for a public adjuster to act in good faith?

A public adjuster acting in good faith means they must deal honestly and fairly with both the client and the insurance company. This principle is foundational to the ethical and professional conduct expected of public adjusters. By following this guideline, they not only uphold the trust placed in them by their clients but also maintain a transparent relationship with the insurance companies involved.

Good faith in this context involves acting without deceit or ulterior motives, ensuring that all information provided is accurate and complete, and advocating for the client's best interests while respecting the legal and contractual obligations to the insurer. This approach helps to promote fairness in the claims process and can lead to more favorable outcomes for clients while preserving the integrity of the public adjusting profession.

The other options suggest unethical or impractical behaviors, such as prioritizing personal interests, avoiding communication with the insurance company, or misrepresenting information, which would undermine the public adjuster’s role and violate the ethical standards of practice.